Viski Bar Tools
Exploring the rituals of wine and spirits
Overview:
Developed in collaboration with a key Viski retail partner - Total Wine & More
Total Wine is a premier national wine and spirits retailer that has found success in making an incredibly diverse range of spirits conveniently available to a nationwide audience through more than 280 large format retail locations
Prior success with Viski glassware led the Total Wine team to collaborate with Viski in the development of a unique set of wine opening and cocktail crafting tools
Role:
Brand Management
Industrial Design
Manufacturing Vendor Collaboration
Marketing asset art direction
Insights:
Worked with the Total Wine buying team to pitch concepts and collaboratively test prototypes to develop this collection.
Unique experience for me to develop an understanding of their priorities and how best to serve their combination of craft spirits focus and national scale.
Cocktail Smoking Set
Launched as a Total Wine exclusive
Designed to bring a unique mixology technique mostly found in high end cocktail bars into the home as an elegant and accessible ritual
Custom glass bottle with a lid that holds a standard barbecue smoker pellet, allowing the user to quickly fill the bottle with smoke while upside down, and then swirl the smoke together with a cocktail of choice while retaining the smoke in the bottle with a silicone stopper
Smoking a cocktail can add a beautifully complex flavor to many whiskey or tequila based drinks, and a dramatic serving experience as the cocktail and a bit of smoke pour out of the bottle into a glass
